About – Cedem AG

Groundbreaking

Mission & Vision

Our vision at CEDEM AG is to be “The trusted partner” in the well-being of every family member.
We are on a mission to provide each member of the family with superior quality healthy products that meets their current and future needs to improve their wellbeing wherever they are in the world.

Passionate

Core Values

Giving back: We are committed to giving back to society in Switzerland and abroad.
Fun: if we are not having fun, we are doing something wrong.
Integrity: We believe the health of our customers is our number one priority.
Precision: We are dedicated to delivering Swiss-standard quality in every aspect.
Passion: Our passion is to continually provide our customers with premium products to help them live better lives.

Global Footprint

with Swiss Heritage

Welcome to CEDEM AG, a prestigious Swiss privately-owned company specializing in Nutraceuticals, including vitamins, food supplements, and minerals. Our hallmark is the development, marketing, and sale of innovative, targeted products that adhere to traditional Swiss-quality standards. CEDEM’s vision is to be “The trusted partner” in the well-being of every family member.

Our product range addresses the fundamental health needs of women, men, and children, complemented by unique formulations designed for better aging, longevity, and enhanced body performance.

Founded in 1991 by Dr. Martin Schmid, CEDEM AG began with the creation of groundbreaking, high-quality vitamins. In 2016, after extensive experience in the pharmaceutical industry, Miss Rasha Oudeh bought the company and assumed leadership to realize her vision of developing pioneering premium vitamin products that would line the shelves of every pharmacy and other outlets worldwide, promoting healthier, happier, and longer lives.

Today, CEDEM AG, headquartered in Zurich, has grown into a multinational company with offices in Frankfurt, New York, Amman, and Lagos. We offer a diverse portfolio of over 60 specialized products for the entire family, reaching export sales in more than 25 countries across Europe, the Americas, the Middle East, Africa, and Asia through a B2B business model. We also operate on a B2C model, leveraging platforms like Amazon and other online retail channels.

Why Choose Our Products?

Woman-Owned

President & Founder: Rasha Oudeh

As the President and founder of CEDEM AG, I am proud of how far we have come. From the outset, my dream was to create an international brand in the health sector, aligning with my core values. There is nothing more fulfilling than helping others and making a difference, especially for those in need.

My primary interests lie in solving complex challenges and selling our products worldwide. Gender has never influenced my work ethic; it is discipline and perseverance that have driven my journey.

My path, as a woman from the Middle East and now thriving in the beautiful country of Switzerland, has been deeply meaningful. Rising from humble beginnings to achieve success has been an inspiring journey, not just for me but for many others. I feel a strong urge to share my experiences to help entrepreneurs who lack access and opportunities. My goal is to leave a legacy of empowerment and fulfillment, ensuring that I “die empty” by giving all I have to offer.