As the President and founder of CEDEM AG, I am proud of how far we have come. From the outset, my dream was to create an international brand in the health sector, aligning with my core values. There is nothing more fulfilling than helping others and making a difference, especially for those in need.

My primary interests lie in solving complex challenges and selling our products worldwide. Gender has never influenced my work ethic; it is discipline and perseverance that have driven my journey.

My path, as a woman from the Middle East and now thriving in the beautiful country of Switzerland, has been deeply meaningful. Rising from humble beginnings to achieve success has been an inspiring journey, not just for me but for many others. I feel a strong urge to share my experiences to help entrepreneurs who lack access and opportunities. My goal is to leave a legacy of empowerment and fulfillment, ensuring that I “die empty” by giving all I have to offer.